ABOUT ME
I’m an entrepreneur who was named one of Bay St. Bull’s women of the year.
I’m co-founder & CEO at estate planning startup Willful.co, and co-founder of The County Wine Tours, a bicycle wine tour company in Prince Edward County. I’m a professional speaker with Speakers’ Spotlight, and an advisor to startups including Quill. I’m on the board at Save the Children Canada, and I’m the co-chair at #Tech4SickKids.
Willful
My husband Kevin and I launched Willful after one of our family members passed away unexpectedly and we saw how difficult it is to wrap up someone’s life while grieving. Our mission is to help Canadians create comprehensive estate plans without leaving their couch - our online platform guides you through creating a will, power of attorney document, asset list, and other end-of-life plans in an easy, affordable, and convenient way. We’ve created over 100,000 documents since launching in 2017, partnered with amazing companies like CIBC, Allstate Canada, and Arbor Memorial, and we even scored a deal in the Dragons’ Den. If you’re one of the 57% of Canadians who doesn’t have a will, you can get started by visiting Willful.co today.
Speaking
I speak to thousands of people every year about my passions: entrepreneurship, the future of work, and estate planning. If you’re looking for a speaker or panelist for your event, I’d love to chat. I also lead lunch & learns about estate planning for companies across Canada.
My current speaking topics include:
Building culture and flexible policies for remote teams
The mindset of an entrepreneur & my entrepreneurial journey
Estate planning basics: getting a will in Canada
See more on the Speakers’ Spotlight website, or reach out at erin@erinbury.com to find out more.