Superfan, Meet Specialty Coffee

There are certain brands you just grow up with. Barbies and Disney come to mind, but usually coffee companies do not. But for me, one of my fondest childhood memories was taking my dog Shadow for a walk with my dad, a Tim Hortons coffee in hand. No, it wasn’t my coffee (kids can’t have coffee silly) but rather my dad’s candy-like concoction with four creams, three sugars. Back then I thought all coffee tasted like dessert – boy was I in for a shock when I tasted a black cup of coffee…and I still have to have it with copious amounts of milk and sweetener, the slightly healthier alternative to my dad’s favourite.

Now that I’m older I think it’s only appropriate that I’ve remained fiercely loyal to Tim Hortons. After all, it’s Canada’s brand, as patriotic as beavers or Bieber. I used to go to Tim Hortons after the bar when I was home from university for late-night sandwiches (it was the only place open late in our small town); I once ate nine Timbits in a sitting before I realized just because they’re small doesn’t mean they’re zero calories; and I regularly grab an extra-large coffee on the way to work. I defend against people who say Starbacks, or as I call it “tar,” is better, and I regularly try their new menu items – and yes, the lasagna is good. I promise. 

So when Tim Hortons approached me (little old me! Fan since I was seven years old!) to hold a contest promoting their new specialty coffees I was excited. I was more than excited actually…in a sad and likely misguided way I feel an executive at the company has been following my loyalty over the years and is now finally creating the role of “Official Timbit Tester” just for me, and this is my first initiation into the company. 

But back to the specialty coffees. They’ve added lattes, mocha lattes and cappuccinos made with premium espresso starting at $2, available now in Ontario and December in the rest of Canada. You can also get shots of espresso (I’m looking at you entrepreneurs who are addicted to caffeine), tea lattes, flavoured lattes, and flavoured latte supremes.

The best part is, I have two $25 Tim’s gift cards to give away, and I want you to win one. Since it’s my contest on my blog, I’m not doing a random draw. No way, I’m making it more interesting. I want you to tell me your favourite Timbit/donut flavour in the comments, along with the new specialty beverage you most want to try. The first two people to list the same fave donut flavour as me win. Unless you are related to me or live with me, in which case you are disqualified for having inside intel. Hopefully you have good taste…and good luck!

Also, since I know you’re all huge Tim Hortons fans like me and Tweet about them on a weekly basis, they have a new official @TimHortons Twitter account. Follow them and they’ll DM you a Timbit…okay maybe not, but a girl can dream.

*I learned a great Tim Hortons fact today: it serves eight of every 10 cups of coffee sold at quick service restaurants in Canada, and two billion cups of coffee a year in North America. 

**No, I wasn’t paid to write this post. I just really, REALLY love Tim Hortons. 

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Erin Bury

Technology journalist, Financial Post columnist, former Managing Editor at BetaKit.com, and one of Marketing Magazine's 30 Under 30.

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